Co-branded games create revenue opportunities & engagement for stations
Bingham Farms, MI - jcapps, radio's leading developer of mobile applications announced that it would begin offering mobile game apps to radio stations today. These unique games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales.
"Games create amazing synergies with radio," said Bob Kernen, COO of jcapps, "Radio provides a perfect promotional platform, and its deep relationship with the audience makes it the perfect springboard for driving the kind of social, mobile behavior listeners love. The games are engaging and drive the repeat usage that appeals to sponsors. It's the right answer when a client asks, 'What's new?' They also support programming because they enhance a station's brand image."
This past fall, jcapps produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. CSX Program Director JT Tarrants commented, "Our listeners were ready for us to step up and offer them more than the clichéd '10 in a row,' and engage them with an app that hyper-targeted our listening audience. If you truly care about your audience, engage them on several different platforms and they will reward you. The huge success of our CSX deer hunting app is proof." The app was downloaded over 50,000 times in less than 5 weeks and, with sponsor Carhartt (who hadn't advertised on radio before) on board, posted a 3x ROI.
"We know that many advertisers are requesting unique mobile sponsorship opportunities," added jacapps President Paul Jacobs. "In-game sponsorship transcends low-CPM banner ads and provides advertisers with a unique, proven platform, and radio stations can create long-term, profitable packages as a result. This is the way forward for mobile revenue generation for radio."
Marketed as four-game packages and targeting key demographics and formats, station sales staffs will be provided a predictable schedule for optimal marketing. The games are often seasonal in nature and certain packages, like the sports and casino games, offer excellent opportunities for unique sponsorship tie-ins that are independent of CPP and CPM constraints.
About jcapps
With over 800 apps developed that have generated more than 19 million downloads, jcapps is a leading developer of mobile applications for businesses and organizations worldwide. Major jcapps brands include public radio's "Car Talk," WGN Television and Radio, WEEI (Boston), Food Tripping, 100.3 The Sound (Los Angeles), WMMR (Philadelphia), and countless others.
jcapps is also the House Developer for The Ford Motor Company, working with mobile application developers to enable voice commands to enhance the in-car infotainment experience in vehicles equipped with the Ford AppLink operating system.
For more information and an online demonstration, contact Bob Kernen at [email protected] or Alex Burnstein at [email protected], call us at (248) 353-9030, or visit www.jacapps.com.
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