Bingham Farms, MI - jacAPPS, the largest mobile application developer for radio broadcasters, today announced that its V4 platform for iPhone and Android mobile applications has been certified by Nielsen, a leading global provider of information and insights into what consumers watch and buy, making it one of the first mobile developers to embed the Nielsen digital audio measurement system. This advancement will enable broadcasters to generate measurement data congruent with Nielsen's on-air ratings, thus increasing the value of mobile streaming.
"This is a great leap forward for the radio industry," jacAPPS President, Paul Jacobs said. "Until today, program directors have been reluctant to heavily promote their mobile app for fear of losing listening credit. Now mobile streaming data will be additive for broadcasters and will help them showcase expanded reach, and help advertisers better connect with consumers. We are proud to have worked closely with Nielsen on this process and look forward to having our clients benefit from this advancement."
"With its certification, jacAPPS will now be able to help its radio broadcasting clients more effectively quantify the size and nature of their listening audience across broadcast and digital platforms," said Matt O'Grady, EVP, Managing Director, Nielsen. "That's a great benefit for their clients who will now have a fully integrated picture of the audio marketplace."
jacAPPS Chief Operating Officer Bob Kernen commented, "The Nielsen digital audio audience measurement system will be available to any Nielsen subscribers on the jacAPPS' V4 platform for iPhone and Android mobile devices, the most flexible mobile platform developed for broadcasters. Designed to enable broadcasters to reclaim listening occasions, the platform enables broadcasters to customize the design of their application and customize functions and features." Interested clients should reach out to their Nielsen representative to take part in the digital audio measurement service.
jacAPPS is a leading developer of mobile applications for businesses and organizations worldwide, specializing in commercial and public media. The company has developed over 900 iPhone and Android apps that have generated more than 22 million downloads. jacAPPS' clients include Entercom, Greater Media, Bonneville, Journal, and many others in commercial broadcasting, and in public radio, stations including KQED, Michigan Radio, WDET, WXPN, and KUT.
jacAPPS is the House Developer for the Ford Motor Company. In this capacity, jacAPPS enables mobile radio applications to be utilized in the SYNC AppLink system.
For more information, contact Paul Jacobs at Paul@jacAPPS.com or at (248) 353-9030.